got2b

got2b is a popular hair styling and colouring brand owned by Henkel under the Schwarzkopf portfolio. Known for its edgy, trend-focused products, the brand encourages self-expression and has become a popular styling choice among younger generations.

For this campaign, I wanted to lean into the fun, edgy personality of the got2b brand and create designs that would pop and grab attention. Using a black background paired with bright blues and yellows created a high-contrast look that stood out against the surrounding ads. Adding colourful paint splashes helped reinforce the fun, creative feel of the brand and worked well alongside the model photography.