Shoppers Drug Mart is a trusted Canadian company and one of the largest retail pharmacy chains in the country. For their 2023 brand campaign, the client wanted large OOH creatives in Montreal and Toronto. As part of the campaign the brand wanted to take over their largest multi-level flagship location in Toronto at Yonge and Dundas. This included large digital screens as well as printed OOH ads. Working within the brand guidelines, I was given direction on the key products and messaging that needed to be highlighted, with the goal of creating something simple but bold.
With the large amount of foot and vehicle traffic at this Toronto intersection, I wanted the ads to feel dynamic and exciting while still being easy to understand at a glance. Using the elegant photography provided, along with the established Shoppers branding, I created a campaign that felt cohesive, eye-catching, and well suited to the space.
